Palace Mushrooms

ART DIRECTION, DESIGN

Palace Mushrooms provides fresh quality mushrooms & wild edibles to a wide variety of customers and consumers, including local small-kitchen chefs and farmers’ market regulars. The brand strategy reflects the industriousness of the proprietor, Lauren Smith, and seeks to excite folks interested in crafting delicious meals at home. For its forthcoming web presence, the brand will emphasize a lab-grown operation, comfortable farm setup, and cozy shots of delicious prepared dishes. This multi-faceted approach reflects Lauren’s expertise, playfulness, and warmth.